Aphrodite is a makeup and skincare brand offering high-quality products through its e-commerce platform. The brand prioritizes inclusivity, honesty, and self-care, creating products for a diverse range of skin types and tones. The brand fosters a strong sense of community, encouraging customers to embrace their individuality and prioritize their well-being, both inside and out.
This project involved designing a logo and e-commerce website for Aphrodite. Mockups for the homepage and product page were created across desktop, tablet, and mobile breakpoints. The design was crafted to appeal to female college students while reflecting the brand's core values. Baskerville and Century Gothic were selected for their contrast and ability to establish a clear type hierarchy. The colour palette, featuring pink, red, and sea-foam green, aligns with the brand's identity and emphasis on beauty and nature. Consistency and usability were prioritized to ensure a seamless user experience.
Aphrodite Liquid Blush
Aphrodite Skincare
Aphrodite Packaging
Aphrodite Packing Tape
Aphrodite High End Skincare Line
Aphrodite Website on Tablet
Aphrodite Website on Phone
