Second Nature

Logo & Brand Identity Redesign

The Challenge

Second Nature Family is a neuro-affirming health and wellness organization supporting neurodivergent individuals and their families. Their existing visual identity was overly playful and childlike, leading audiences to mistake the organization for a children’s outdoor program. They needed a more professional identity that better reflected their services and expertise.

The Solution

I redesigned the logo suite and developed a complementary colour palette and typography system to establish a more refined, professional identity while maintaining a sense of warmth. The monogrammed “SN” logo features circular elements that give it a stamp-like quality, reinforcing a sense of credibility and professionalism. An earthy palette of olive green, brown, and cream balances the more sophisticated typography, creating a cohesive identity that better represents the organization.